SAP CRM


Proline Infotech will handle SAP CRM Functional and Technical course. SAP CRM stands for Customer Relationship Management. It helps in understanding your customers, their needs and requirements. CRM is known as integrated customer relationship management module by SAP which enables organizations to focus on strategies for customer-driven growth on their business.SAP CRM helps any organization to achieve their business goals and allows them to perform all Customer Relationship tasks efficiently. SAP CRM helps to differentiate customer business level in the market by providing a better customer experience.


Proline Infotech will conduct this SAP CRM Course with Well expert and experienced consultant by Online and Classroom session as per your flexible timings.



SAP CRM Training Road-map:

Topic-1: Introduction to SAP CRM
  • Introduction to ERP and SAP

  • Introduction to SAP R/3 Architecture

  • Section Formatting & Formatting

  • SAP System Landscape overview
Topic-2: SAP CRM Solution Overview
  • Overview and Introduction to SAP CRM

  • Foundation & Architecture of SAP CRM

  • CRM Marketing

  • CRM E- Commerce

  • CRM Channel Management

  • CRM Sales and Services

  • Interaction Center

  • Overview of CRM Analytics

  • Field Applications (with focus on Mobile Service)

  • Overview of CRM for Industries

  • Integration with other SAP suite of modules
Topic-3: Organizational Management
  • Overview of SAP CRM Organizational Structure

  • Data Determination in Organizational Structure

  • Mapping Org Model

  • R/3 Enterprise Structure
Topic-4: Territory Management
  • Territory Management Overview

  • Hierarchy Levels, Hierarchy ID,

  • Assigning employee to Hierarchy

Product master

  • Product types

  • Creation of Hierarchies and Categories

  • Creation of Attributes, Set types
Topic-5: Activity Management
  • Overview of Activity Management in CRM

  • Business Activities /Task

  • Activity monitor
Topic-6: CRM Sales Transaction
  • Sales Transaction overview

  • Overview of Sales Cycle

  • Concept of Sales Order Creation

  • Visit Planning

  • Contract Management

  • Transaction and Partner Processing

  • Copying Control

  • Customizing Sales Transactions

  • Mapping Sales Order scenario in CRM & R/3
Topic-7: Marketing Management
  • SAP CRM Marketing management Overview

  • Marketing plan Campaign management

  • B P Segmentation

  • Define Marketing Attributes and Attribute Sets

  • Create Data and Sample Source

  • Profile Set Details

  • Product Proposal

  • Personalized Mail forms

  • External List Management

  • Allocation Planning

  • Assigning Target group to channel

  • Campaign Execution
Topic-8: Lead Management
  • Questionnaire/Evaluation for leads

  • Qualification level for leads

  • Origin, Priority, Group
Topic-9: SAP CRM Web User Interface (WEB UI)
  • Architecture view of CRM WEB UI

  • Flow of UI Concept and UI Component

  • WEB-UI Navigation Bar & Business Roles

  • SAP WEB-UI Configuration

  • Personalization in WEB UI

  • WEB-UI Additional Features
Topic-10: SPA CRM Services
  • CRM Services Overview

  • Installed base management Services

  • Service Agreements and Contracts

  • Service Plans and Order Management

  • Flow of Product Service Letters

  • Service Confirmation

  • Complaints and Returns Management

  • Concept of Warranty Claim Services

  • Concept of Case Management

  • Mapping transaction from R/3 to CRM
Topic-11: SAP CRM Middleware
  • Overview of SAP CRM Middleware

  • Middleware Concept Flow

  • SAP CRM Administration Console

  • CRM Adapter Objects

  • Flow of Delta Load and Initial Load

  • Overview of BDocs and Types

  • Data Exchange between SAP R/3 backend

  • Monitoring Middleware

  • Error handling in CRM middleware
Topic-12: CIC (Customer Interaction Center)
  • Frame work & Title

  • Hidden Components

  • Visible Components

  • Action Box settings

  • Remainder scripting

  • Interactive scripting


OUR ASPIRANTS PLACED IN

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